The Importance of Great Glassware

Posted on Posted in Building a Brewery

From the very beginning of the Lolo Peak Brewing Company, we had one, single mission…to provide our patrons with the best experience possible. That experience includes the building, the location, and, most importantly, the beer. One of most overlook elements to a great beer is the glass. The glass is more than a delivery vehicle to your palate, but it should be an enhancer of the experience. Each beer style has an appropriate glass that is ideally sized and shaped for that style. We are serving our beer in great glassware to provide that optimum experience. Our ales are served in the Pub Pint (which is at the bottom of the stack, so unphotographed), the pilsners and wheat beers are served in a vase, and imperials and barley wines in a snifter. We are using a clear growler so that you can see you beer (we are aware of skunking due to light, but the growler fill shouldn’t last that long).

Why not the shaker pint glass you see in every bar? Easy, it is the absolute worst glass to enjoy beer from.

Dr. Michael Lewis is one of beer’s leading advocates, and he wants to see  the shaker glass disappear from craft beer service, because:

  • Almost all beer, whether craft-brewed or marco, is served in the ugly, nondescript “Shaker” glass, or straight-sided pint, that fails in every dimension to promote and support the beer.
  • The same glass is used throughout the bar and restaurant trade to serve water, soda, iced tea and milk; this assures beer of similar low-level commodity status instead of being viewed as a premium product.
  • Though the straight-sided pint glass can be tarted-up with a logo to improve the perception of the beer it contains, the glass still offers no technical support for the product and cannot contribute in any significant way to enhancing the consumer’s experience.
  • The shaker pint is almost perversely designed to dissipate those very items the glass should enhance—that is: to help stabilize foam and to help entrap beer aroma. Both these benefits best accrue when the glass is narrower at the top than below i.e. some variation of the tulip-shaped glass.
The Glassware has arrived, sans the Pub Pint
The Glassware has arrived, sans the Pub Pint

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Pilsner Vase
Pilsner Vase

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Mug Club Tankard
Mug Club Tankard

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64 oz. Growler
64 oz. Growler

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